You want people to find and read your content?
The first rule is to have something to say worth reading.
The second rule is to make the finding and reading of it as easy as possible for this increasingly inattentive world.
Cut through the noise.
Follow the guide below to make subtle changes to your posts and pages. (The kind of changes that the internet’s expert shysters use on a regular basis to get you to read their crap on BuzzFeed.)
You’ll soon find that both Google and your audience will find your post or page more easily. And they’ll stay to read it.
SEO Copywriting Action Checklist
- Use Udemy to research Keywords & Key Phrases. Look at the popular courses in your Focus Area. Break down your structure into already proven categories and sections.
- Use Amazon to research Long Tail Keywords. Using your existing keywords (your product, focus area, etc) as a base, pop them into Amazon search and see what Long-Tail phrases come up. Then throw those into Google and check their competitiveness with Moz.
- Use Keyworddit to research Keywords on Reddit. Find those terms, phrases, questions, and speaking styles most frequently used in your Focus Area.
- Use Latent Semantic Indexing (LSI) Keywords in your Copy. Use Google to research synonyms and words associated with your existing Keywords. Integrate those words into your copy.
- Research Google Adwords Ads in your Focus Area. Advertisers spend a lot of money researching words and phrases for their ads. Pay close attention to which words they’ve chosen and make use of them yourself as Keywords in your Copy and Titles.
- Create your own consistent Terminology. Common sections, repeat methodologies, and other unique contributions should be given unique names in your Copy.
Titles & Meta Description
- Research Forums for common Questions/Phrases. What kind of questions are people asking? (“How do I do/fix/solve X?”) What kind of statements are they making. (“No one reads my blog.”) Use those phrases and their answers as the basis for your Titles.
- Use Attention-Grabbing Modifiers in your Titles. Words like how to, review, fast, guide, easy, best, checklist, tips, simple, and 2018 (or the current year) stand out in search engine listings.
- Add a Number to your Title. Titles such as “25 WordPress Hacks: A Cheatsheet for Artists” wreak of clickbait. But they work. Just be sure to have 25 valuable things to contribute when people get there.
- Use Attention-Grabbing Words in your Meta Description. Words like today, right now, fast, works quickly, step-by-step, easy, quick, and simple still generate the most clicks.
- Don’t bury the Lede. Begin with the most enticing part of the story: The climax. Don’t write an academic paper that leads up to the ending. Start with who, what, when, where, how, and then present supplementary info, quotes, references, and conclusions. In that order.
- Bury the Lede in a Mystery. Pose a mystery. Present several possible, plausible (yet false) solutions to that mystery. Revealing each as false as you go on. Finally, present the real solution and the lesson one takes from it.
- Implement Agree-Promise-Preview Pattern in your opening paragraph. Make a statement that can be agree upon by reader, such as “I think you’ll agree that X is not Y.” Follow that with a promise, such as “But it turns out that X can be made into Y if we do Z.” Then give them a preview of the solution, such as “In the following tutorial you’ll learn how to convert X into Y quickly and easily.”
- Use a Common Device in your Opening Sentence. The most common devices are Curiosity (“You’ll never guess what happened to X…”), Question (“Did you know there are 2 things you can do to accomplish X?”), Empathy (I bet you wish you had more time for X…”), Surprise (“Everything you’ve ever heard about X is Y”), and Statistics (“16% of online artists make no money at all…”).
- Use One-Liners to break up monotony. Keeping sentences and paragraphs short, and occasionally breaking them up with new paragraphs consisting of small one-liners helps keep reader attention and highlights areas for today’s low attention span. Add such One-Liners before or after any piece long content in your Copy. (Such phrases include: Want to know the best part?, But here’s the kicker:, It gets better/worse:, This is crazy:, You might be wondering:, You could be saying:, If you think about this:, You should always:, What’s the bottom line?, Now:, Here’s the deal:, And:, When you do this:, Guess what:, If you do this:, Wait, you must:, Now get this:, Here’s where it gets good:, Learn from this:, Let’s break it down:, How about this:, Great things will happen if:, Don’t miss out:, This only works if:, When this happens:, etc.)
- Include regular Calls-To-Action. After any substantial content, ask the reader to do something. Include a “Click-To-Tweet” button, a newsletter signup, a donation request, or the like. If you want people to do something, you need to ask. Preferably politely and respectfully. And be sure that the content quality warrants the request.
- Create rich text snippets. Be certain to properly code your site (manually or using a plugin) to explain to Google your page’s purpose and content structure.